Scientific method
Through Recreational Citizen Science we can obtain scientific information from regular tourists and their activities without compromising their fun. The questionnaire, created in collaboration with social psychologists of the University of Bologna, will scientifically quantify the environmental awareness, the empathy and the attitude of participating tourists, as well as the level of appreciation and loyalty towards the partners that host our research project. Repeatedly, after a long period, the same questionnaire will be able to quantify whether the tourists’ conscious and sustainable attitude has become a deeply rooted behavior.
